Creating Abandoned Cart Emails in Shopify

Abandoned cart emails recover lost sales on Shopify. Go to Settings → Notifications and customize the Abandoned Cart Email template. Add a friendly subject line like “Forgot Something?” Include product images and a direct link to the cart. Offer a small discount (e.g., 5% off) to incentivize completion. Schedule the email to send 1-2 hours after abandonment. Use Shopify’s Automations to create a follow-up sequence (e.g., a second email after 24 hours). Track open rates and conversions in Shopify’s Marketing dashboard. Well-crafted emails bring customers back to complete their purchases.