Using Etsy’s Shop Updates to Engage Buyers

Etsy’s Shop Updates feature lets you share behind-the-scenes content to engage buyers. Post short videos or photos of your creative process, like sketching a design or packaging an order. Share new product launches or restocks to create buzz. Highlight seasonal items, such as “Fall-inspired candles,” to tap into trends. Add captions with hashtags (e.g., #HandmadeWithLove) to increase visibility. Respond to comments on updates to build community. Use Etsy’s analytics to see which posts drive traffic and refine your content. Regular updates keep your shop active and encourage buyers to check back often.